AMC Theaters is new introducing a new ticket pricing initiative based on seat location. The chain is launching Sightline at AMC where moviegoers can pay more or less for a ticket depending on where they choose to sit. There will be three different seat pricing options including the traditional ticket called Standard Sightline, seats in the front row dubbed Value Sightline and Preferred Sightline, which are seats in the middle of the auditorium. It launches on Friday at select AMC locations in New York, Chicago and Kansas City